EDURISK. Strategic Communication & Brand System

Case Study by Ronald Mason, 2025

“Transformar el riesgo en conciencia.”

Contexte & Origine

Entre rigueur et humanité — construire la clarté comme méthode.

EduRisk is a consultancy founded by Liam Stock-Rabbat, specialist in Human Risk Management.

Its purpose: to help organizations reduce human risk in cybersecurity through education, clarity, and habit.

My work defined the strategic, verbal, and visual system of the brand — translating Liam’s technical and human experience into a structure of precision and calm authority.

The goal: a digital presence that communicates intelligence without complexity, control without rigidity, and a serene voice in an alarmist market.

“La claridad nace del control interior.”

Diagnostic & Analyse Stratégique

Observer avant d’agir — comprendre le risque avant de le réduire.

The process began with research and listening:

– Competitive review of cybersecurity and compliance firms.
– Tone and narrative study of key sector brands.
– Interviews with Liam to extract his pedagogical method.
– Mapping user needs, motivations, and friction points.

Findings: EduRisk should not compete in volume or technicism but in conceptual precision, human language, and pedagogical clarity.

It must project expertise, not noise.

“Menos volumen, más criterio.”

Personas Cibles / Buyer Profiles

Parler à ceux qui cherchent clarté, non complexité.

1 · The Compliance Director

Focus: risk and reputation.
Needs: measurable, behavior-based training.
Tone: rational, executive, outcome-oriented.

“La confianza se gana con método.”

2 · The HR Partner

Focus: integrate security into cultural well-being.
Needs: human programs easy to communicate.
Tone: empathetic, practical, behavior-driven.

“La cultura también protege.”

3 · The Security Educator

Focus: merge behavioral science and storytelling.
Needs: coherent method adaptable to clients.
Tone: clear, pedagogical, humanistic.

“Enseñar es ordenar la mente.”

Shared insight: fatigue from technical saturation — all seek clarity and a system that works.

“Todos buscan sentido antes que datos.”

Direction Stratégique & Positionnement

Faire du comportement la première ligne de défense.

Three guiding ideas:

1 · Behavior-first approach — risk is human, not technical.
2 · Strategic clarity — simplicity builds trust.
3 · Human intelligence — empathy as protection.

Positioning statement:

EduRisk transforms human behavior into the first line of digital defense.

Editorial tone: calm, rational, responsible — a human voice with systemic thought.

“Autoridad sin ruido, precisión sin frialdad.”

Contenu & Structure Narrative / Landing Page

Du concept à la page — traduire la stratégie en rythme.

Hero Section
Purpose: capture attention quietly — containment, clarity, control.

“Strategic clarity and behavior-first security — calmly, intelligently, with a human voice.”

“El silencio también comunica confianza.”

Section 1 — Clarity & Behavior
Explain the human foundation of digital security — connecting habit, awareness, and protection.

“La conducta crea estructura.”

Section 2 — A System That Works
Prove there is a tested method, not theory.
Language: corporate yet human, authoritative without jargon.

“Un sistema vivo inspira orden.”

Section 3 — Impact / Results
Demonstrate credibility through data and transformation.
Metrics to be added with Liam’s next phase.

“Cada número confirma una práctica.”

Section 4 — About the Founder
Humanize authority without ego.

“You’re not building a content machine. You need precision. You’re a solo expert with a system that works.”

“La experiencia es forma, no discurso.”

Section 5 — Contact / Call to Action
Invite dialogue, not pressure.
Tone: professional, paused, open.

“La conversación también protege.”

Intention Visuelle

Équilibre entre vigilance et calme.

Visual identity evokes:

1 · Control — structure and stability.
2 · Contained alertness — awareness without anxiety.
3 · Clarity — wide rhythm, calm hierarchy, visual breathing space.

The aesthetic mirrors the narrative: security expressed through order and restraint.

“Ver es comprender.”

Mise en Œuvre & Livrables

De la stratégie à la forme.

“El sistema ya respira; la voz está creciendo.”

Processus Continu / Ongoing Framework

De la structure à la confiance.

EduRisk emerged as a brand of thought and clarity, not noise.

Its landing page and communication system grow directly from a strategy centered on real people — leaders and educators seeking human clarity in a digital world.

EduRisk now owns the framework it needed: a voice, a structure, and a narrative that turns knowledge into trust.

“Donde hay claridad, hay seguridad.”Construire la cohérence — maintenir le rythme et la mesure.

EduRisk’s communication system functions as a living framework — a structure that evolves with behavior, culture, and data.

The landing page is both platform and method: it teaches clarity by embodying it.

Each update refines the same principle: observe, simplify, and reinforce.

The system remains open, adaptive, and human.

“Un sistema vivo aprende de su propio ritmo.”

Conclusion

De la structure à la confiance.

EduRisk stands as a brand of thought and clarity, a calm presence in a field often defined by fear.

Built around people — leaders, educators, and organizations seeking comprehension before control — it transforms knowledge into trust.

“Donde hay claridad, hay seguridad.”