Camino de Luz / Aldea Zamá
Direction visuelle & système de communication
A celebration of light, memory, and community — designed as a living ecosystem of symbols, rhythm, and presence.
“Donde el diseño se vuelve rito, la comunidad se vuelve forma.”
Contexte & Intention
Un travail d’écoute et d’ancrage — transformer le symbole en expérience partagée.
The project began with a simple question: how can design honor memory without turning ritual into spectacle?
Observation replaced assumption. We studied local materials, processions, altars, and the movement of light through space.
“Entre fuego y flor, la comunidad recuerda quién es.”
Système Visuel & Langage Spatial
Un design à échelle humaine — où l’esthétique devient langage de lien.
A modular visual system linked graphics, space, and storytelling.
The iconography blended ancestral motifs with geometric clarity — circles, bridges, and paths echoing life cycles.
Typography and tone remained sober, allowing rhythm and repetition to carry emotion.
“Cada línea respira el pulso del lugar.”
Communication & Diffusion
Une diffusion lente, consciente, enracinée dans le réel.
From posters and signage to social content and event photography, communication extended the same discipline: coherence over noise.
Caldera Norte built the creative direction and narrative framework for local teams, ensuring continuity across media.
“La claridad también celebra.”
Résultat & Continuité
Un projet ancré dans le temps — où chaque année la lumière rencontre la terre.
Camino de Luz evolved into more than an annual event — it became a cultural heartbeat inside Aldea Zamá.
Design connected participants, artisans, and visitors through shared symbols and memory.
“La memoria también diseña.”
Liens & Contextes
Part du réseau vivant de Caldera Norte.
See also → Casa Chicozapote — Arte Vivo & Comunidad · Écosystème Collaboratif
“Cada vínculo mantiene viva la luz.”
